HiCareer Helps Xlash Cosmetics Build Their E-commerce Team

When Xlash launched their first eyelash serum in 2012 in Sweden, few people could have anticipated the success that would follow. Twelve years later, millions of people around the world have bought the serum, and the assortment has grown.

The D2C Journey Through E-commerce

In addition to going through distributors, the company decided to build up their own e-commerce platform. When the company transitioned from a startup to focusing on scaling up, it became clear that the marketing department needed to grow with roles focused on e-commerce.

Xlash contacted HiCareer in 2020, and since then HiCareer has helped Xlash with several hirings, such as Head of E-commerce, Tech Manager, Brand Marketing Manager, CRM & Community Specialist, and more.

“HiCareer took time to understand our company and the challenges we were facing,” says Xlash CEO Svante Gabran. “When we started, we were impressed with how fast and seamless the process was, and the engagement HiCareer showed in both us and the candidate.”

Making Sure the Right Candidate Gets the Right Conditions

In the collaboration with Xlash, HiCareer has taken responsibility for the entire process from finding candidates, conducting interviews to carrying out case studies, personality and logic tests, reference checks, and making offers. HiCareer also provides the company with a list of the candidates’ strengths and weaknesses.

“I love Xlash, both due to their incredible team, founders, and products. Collaborating with them has always been like working with friends. Despite facing significant challenges during the recent recession, like many growth companies, they have emerged stronger and with a lot of learnings – something that was obvious during our latest hiring processes. What excites me the most is that many of the people we’ve been part of hiring stepped into pivotal roles during this transformative period, contributing significantly to Xlash resilience and growth,” says Fredrik Johansson, Founder at HiCareer.

“HiCareer is truly a hidden gem in the recruitment industry, with their engagement, fast and smooth processes, knowledge, and prices that are incomparable to competitors,” says founder Svante.