In 2022 HiCareer partnered with Dedicare, the Nordic region’s largest recruitment and staffing company in healthcare, life sciences, and social work, to transform their marketing department. By shifting from a generalist approach, reliant on agencies, to developing in-house specialist knowledge, Dedicare successfully reorganized their team with the help of HiCareer. This transformation involved several new recruitments, including the pivotal role of interim CMO filled by Linda Carrick.
Going from Inhouse Generalists to Inhouse Specialists
Dedicare, a leading name in the Nordic recruitment and staffing sector, decided to revamp their marketing department to enhance efficiency and expertise. Previously, the department relied on external agencies for specialist knowledge. The new strategy aimed to build this expertise internally, necessitating a significant reorganization and new recruitments.
To achieve this transformation, Dedicare needed to find the right talent to fill specialized roles within their marketing department. The challenge was not only to recruit individuals with the necessary skills but also to ensure a smooth and efficient hiring process. HiCareer wanted to make sure that employees who were recruited not only had the right credentials but would also work great together as a team.
“To make the marketing team really strong, we knew we needed to find individuals working well together. It’s not a long-term solution to take someone in with great credentials who will not match the rest of the team. In an effort to be as strong when you’re scaling up, you need to make sure the group works together,” says Linda Carrick.
HiCareer Helps Dedicare with the Transformation
HiCareer played a crucial role in this transformation. They facilitated the recruitment of key positions within Dedicare’s marketing team. Linda Carrick joined as interim CMO, having been a self-employed marketing consultant. Despite not actively seeking a new position, the opportunity intrigued her enough to apply. Linda described the recruitment process as “very fast and smooth,” praising HiCareer’s professionalism. At the same time, a reorganization was made that required some new roles in the marketing department.
“When I started my position and needed new colleagues, I contacted HiCareer right away,” says Linda. HiCareer have assisted Linda in recruiting for several other positions for the marketing department, such as a Web Experience Specialist and a Marketing Manager.
“They provided invaluable insights and challenged the job descriptions to ensure they were realistic and aligned with the department’s goals,” says Linda.
“What’s great with HiCareer is that they truly understand marketing and have been a sounding board for me when we were looking for new roles. I am very grateful that HiCareer not only listened to my suggestions and wish lists but actually challenged me regarding the profile we should look for. It’s easy to ask for a lot, but HiCareer always makes sure that our expectations are realistic,” Linda explained.
A Long-Term Cooperation
The partnership with HiCareer proved successful, resulting in the recruitment of five new specialists who brought the necessary expertise to Dedicare’s marketing department. Linda highlights HiCareer’s ability to ensure reliable delivery, their professionalism, and the enjoyable working relationship.
“Dedicare is an amazing client to collaborate with! They’re already the market leader in their sector in the Nordics. Despite their size, they maintain a fast-paced, entrepreneurial, and purpose-driven culture that we seek in our clients. The main challenge, and most exciting part, has been to find people with a startup mindset, an eagerness to take ownership, and the ability to thrive in a larger organization that is highly complex due to their diverse target groups and markets. Additionally, as the marketing team has grown, evaluating personality traits to create a strong team dynamic has been highly prioritized. We look forward to continuing our collaboration with Dedicare as their journey progresses,” says Fredrik Johansson, founder at HiCareer.
“I would recommend everyone to work with HiCareer, as they ensure reliable delivery, are highly professional, and last but not least, we have fun together!” concludes Linda.
Through the strategic partnership with HiCareer, Dedicare is successfully transforming their marketing department, moving from generalists to in-house specialists. This case study exemplifies the importance of having a recruitment partner who understands industry-specific needs and can deliver reliable, professional, and enjoyable collaboration.
Talents We’ve Matched with Dedicare:
✔️ Marketing Manager
✔️ Marketing Coordinator
✔️ Interim CMO
✔️ Paid Social Consultant
✔️ SEM Consultant
✔️ HR Specialist
✔️ Marketing Automation Specialist
✔️ Web Experience Specialist
✔️ HR Consultant
